Regulation, measures and initiatives, typically undertaken by the government authorities, to promote the use of generics and/or (licensed) off-patent medicines. It includes generic substitution, international non-proprietary name (INN) prescribing and campaigns to raise awareness and inform the public. Generic policies may be targeted at prescribers, pharmacists, patients/consumers and other stakeholders.
Synonym: generic promotion policies, generic promotion
Last update: 15 June 2023
Source: PPRI